Privacy policy

Last Updated: October 18, 2026

In short

  • This website is not an online store. We use your information to answer you, run our free valuation and Ring Advisor tools, and send emails you sign up for.
  • Advertising and analytics cookies run only if you accept them in our cookie banner.
  • Ring Advisor sends your questions to Anthropic (our AI provider) and saves chat text for up to 90 days. Please do not type personal details into the chat.
  • If you sign up for emails, your address goes to Klaviyo. You can unsubscribe at any time.
  • We do not sell your information for money. Some laws treat advertising cookies as a "sale" or "sharing". If you decline cookies, they do not run.
  • To use your rights or ask a question, email legal@rings.com.

Welcome to Rings.com ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit rings.com, use our tools, or buy from us through another channel.

1. Information We Collect

1.1 Information You Provide

We collect personal information you provide when you contact us, subscribe to our newsletter, use our free ring valuation or Ring Advisor tools, submit a form, email us photos when we ask for them, or buy from us through another channel. This may include your name, email address, company or organization name, ring or jewelry details you describe (such as stone, metal, size and what you paid), photos you email us, your delivery address and payment confirmation if you buy from us, and any other details you choose to share, including anything you type into a chat.

1.2 Information Collected Automatically

When you visit our website, we and our service providers collect technical information such as your IP address, browser and device characteristics, operating system, language, referring URLs, country and general location, pages viewed, and how you interact with the site. This is collected using cookies and similar technologies.

1.3 Cookies and Similar Technologies

We use cookies and similar technologies to run the site, remember your choices, measure how the site is used, and, if you accept, to measure and deliver advertising. When you first visit, a banner lets you Accept, Decline or Manage preferences. You can change your choice at any time using "Cookie settings" in the footer, by clearing this site's cookies in your browser, or by emailing legal@rings.com. If you are in a US state where we offer a data sharing opt-out, you can also use our Your Privacy Choices page, and if your browser sends a Global Privacy Control signal we treat it as a request to opt out of sale or sharing, as described on that page.

The main categories are:

  • Strictly necessary (site function and security)
  • Analytics (Google Analytics)
  • Marketing and advertising (Google Ads, Meta, TikTok, Pinterest, X)
  • Email and on-site tools (Klaviyo, Loox reviews)

Klaviyo's website scripts load when a page opens so that sign-up forms can work, but Klaviyo does not track your visits or set its identifier until you accept marketing cookies. If you give us your email through a sign-up form, we also record the pages you viewed before and after signing up, including activity before you identified yourself.

2. How We Use Your Information

We use the information we collect to respond to your inquiries and requests, provide our valuation and advisor tools, send newsletters or research updates you have opted into, improve our website and published content, carry out our obligations and enforce our rights, and for any other purpose with your explicit consent.

This website is not an online store and does not process retail orders. If you buy jewelry from Rings.com Jewelry International Inc. through another channel (for example a local marketplace or a payment link we send you), we use your name, contact and delivery details and payment confirmation to take payment, deliver the item and keep records. Card payments are processed by Shopify or Stripe; we do not see or store your full card number. Orders placed through RingsDeals.com are described in the RingsDeals privacy policy.

3. Disclosure of Your Information

We may share your personal information in the following situations: with service providers and third-party vendors who assist in operating our website and services; to comply with applicable law or respond to valid legal requests; to protect the rights, property, and safety of Rings.com, our users, and others; in connection with a merger, acquisition, or sale of all or a portion of our business; and with your consent or at your direction.

Our service providers include:

  • Shopify (hosting, store and checkout, and cookie consent)
  • Klaviyo (email and on-site tools)
  • Google (Analytics, Ads, YouTube)
  • Meta (Facebook and Instagram)
  • TikTok
  • Pinterest
  • X
  • Loox (customer reviews)
  • GemPages (page builder)
  • Stripe (payments)
  • Vercel (hosts our Ring Advisor and GemRarity tools)
  • Redis Cloud (stores chat and GemRarity records)
  • Anthropic (the AI model behind Ring Advisor)

These providers may process information in countries other than yours, including the United States.

We do not sell your personal information for money. However, some state privacy laws treat certain advertising and analytics sharing (for example, advertising cookies and pixels that share data with Google, Meta, TikTok, Pinterest or X) as a "sale" or "sharing" for targeted advertising. If you decline cookies, those tools do not run. You can change your choice at any time as described in section 1.3.

4. Ring Advisor and GemRarity

Our Ring Advisor and GemRarity tools are hosted on Vercel and store data with Redis Cloud. When you ask Ring Advisor a question, your message and the conversation so far are sent to Anthropic, which provides the AI model that writes the answers, under Anthropic's own terms. We save the text of each chat for up to 90 days after the conversation's last message (we keep at most the most recent 5,000 chats) to see what shoppers ask and improve the tool. We do not save your name, email, IP address or location with the chat, and chats are not linked to your email address. Please do not type personal or sensitive details into the chat, because anything you type is saved. To limit abuse, we temporarily use your IP address to count requests (for up to 24 hours), and we store email addresses only in scrambled (hashed) form for that purpose.

If you enter your email address to unlock more answers or to receive research updates, it is sent to Klaviyo, our email provider, and used to send you the emails you agreed to receive. You can unsubscribe at any time. It is not stored with your chat.

GemRarity saves the stone details you enter (such as carat, cut, colour, clarity and origin), the resulting score, and where the tool was embedded, for up to 90 days from submission (at most 5,000 records), with no name, email or IP address. If you sign up for emails through GemRarity, your first name, email address and the stone details are sent directly from your browser to Klaviyo, so Klaviyo also receives your IP address and browser details.

5. Session Recording (past use)

From about October 3, 2026 to October 18, 2026, our website used a session-replay tool (Popcorn Replay) that recorded how visitors moved and clicked on pages, and may have captured information typed into forms, including on our ring valuation form. This ran without a consent prompt. We turned it off, deleted all recordings, and removed the tool on October 18, 2026. We do not use session recording today. If you used our valuation form in that period and want to know more, or want your information deleted, contact legal@rings.com.

6. How Long We Keep Information

Contact and valuation requests: 24 months after our last contact, unless you ask us to delete sooner. Newsletter: until you unsubscribe. Sales and payment records: 7 years, as required for tax and accounting. Chat and GemRarity records: as stated in section 4. Analytics and advertising data is kept by Google, Meta and the other providers under their own retention settings.

7. Your Rights and Choices

Depending on where you live, you may have the right to know what we hold about you, to access, correct and delete it, to object to or restrict certain uses, to move your data, to withdraw consent, and to opt out of the sale or sharing of your information for targeted advertising. California residents have these rights under the CCPA/CPRA; UK and EEA residents under the UK GDPR and GDPR; Canadian residents under PIPEDA and BC PIPA. We will not discriminate against you for using these rights. To use them, email legal@rings.com. We respond within the time the law requires (generally 30 to 45 days). If you are in the EEA or UK you can also complain to your local data protection authority. Our legal bases for processing include your consent (cookies, marketing), our legitimate interests (running and securing the site), and contract (an order you place with us).

8. International Visitors

Our servers and providers may be in Canada, the United States and elsewhere. If you visit from the EEA or UK, your information is transferred there under the safeguards those providers offer (such as standard contractual clauses).

9. Data Security

We have implemented appropriate technical and organizational measures to protect your personal information. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our website is not directed at children under 13 years of age. We do not knowingly collect personal information from children under 13.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the revised policy on this page and updating the date above.

12. Compliance with Canadian Privacy Laws

This Privacy Policy is designed to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and the British Columbia Personal Information Protection Act (PIPA). We are committed to meeting or exceeding the requirements of these laws.

13. Contact

Rings.com Jewelry International Inc.

470 Granville Street, Suite 920

Vancouver, BC V6B 1W7, Canada

Email: legal@rings.com

Phone: +1 (604) 248-5000