About Rings.com
Independent research for people buying rings and diamonds
Rings.com publishes independent research on the jewelry industry. We track what retailers charge, what their listings cover, and what they don't tell you, so you can make a big purchase with better information.
Who We Are
What Rings.com is
Rings.com is an independent research publisher based in Vancouver, British Columbia, Canada. It was founded by Rodney Noriega, who runs it today. The site began as an online ring retailer and now focuses on research, data, and buyer tools.
What We Publish
Research, data, and free tools
Lab-Grown Diamond Price Index. Monthly pricing for lab-grown diamonds across major U.S. online retailers. Every edition includes its methodology, the retailers covered, and where coverage was thin.
Ring Advisor. A free research tool that answers questions about engagement ring pricing, retailer policies, and buyer protection.
Jewelry Buyer Protection Scores. We scored 20 jewelry retailers on 9 buyer protection policies, including deposits, warranties, and return windows.
Diamond Rarity Score. A free calculator that scores a natural diamond from 1 to 100 based on carat, color, clarity, cut, and origin.
AI Jewelry Recommendations Study. A monthly study of which jewelry brands ChatGPT, Gemini, Perplexity, and Claude recommend, and how the answers differ by model.
Ring Valuation. A free valuation of a ring you own, built from actual auction results and verified resale sales, reviewed by a person, with a verdict typically within two business days.
How We Work
Buyer first. Transparent by default. Practically useful.
01
Buyer First
Our research is written for the person shopping, not the retailer selling.
02
Transparent by Default
Each Price Index edition states how prices were collected, which retailers were included, where coverage was thin, and what changed since the last edition. When a retailer or a price cell falls short of our minimum, we say so and don't fill the gap. See our retailer inclusion criteria.
03
Practically Useful
We publish research, data, and tools that help you decide before you spend thousands of dollars on a ring.
Orders and Contact
If you've worked with us
Rings.com does not sell rings on this site. If you placed an order with us, it will be honored and supported through fulfillment.
Found an error in our data or methodology? Tell us at contact@rings.com. We publish corrections.
Rodney Noriega
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